Client: TC

Project Summary: Develop a new identity to showcase the future of work from a HR/Tech client. Identity should be people-centric/humanized and focused on the workplace and technology.

Here's what we delivered: We revamped the existing logo to have a new modern font, feminine color palette, and a new favicon/identity symbol. The "TC" symbol was built in a circle with a human-shaped "t" symbol that is lending a hand (showcasing support and humanizing an element within the logo). Given this client lives in the digital space only, we were able to explore a gradient logo (showcasing a futuristic approach to color focused on technology). 

Creative Supplied: Logo, Creative Direction, Website Design (Adobe XD/Wordpress), Email Campaign, Templates, Marketing Kit and more.